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Launching Sept. 10 in over 600 stores, this section offers 90 prestige, emerging, and global brands, a third of which are new to Target.
August 26, 2026
By: Rachel Klemovitch
Target Corporation announced the launch of Target Beauty Studio, a reimagined beauty destination featuring an expertly curated assortment of over 1,600 products from 90 prestige, emerging, and global brands.
Target Beauty Studio introduces the next chapter of beauty at Target and is one example of how the retailer is investing in the distinctive assortment and elevated experience that are central to its plans to return to growth.
This comes as the Ulta at Target agreement comes to a close this month.
Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target, said:
“When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending, and Target Beauty Studio is designed with that mix in mind. It’s an inspiring destination to discover what’s new, now and next in beauty — and a powerful example of how our merchandising authority comes to life through an elevated guest experience.”
Launching Sept. 10 in over 600 Target stores nationwide and on Target.com, Target Beauty Studio combines Target’s expertise in curating the latest beauty trends with an elevated, discovery-led shopping experience.
The collection introduces what’s new, now and next across skincare, makeup, haircare, fragrance, bath and body, and nails.
Beauty brands include: Voesh, &honey, Kaja, Ariana Grande, Ouidad, Supergoop!, Paul Mitchell, Wella, Tula, Coola, and many more.
Through dedicated Beauty Advisors, rotating product features, exclusive Target Circle offers, and more, guests can explore several brands and products.
More than two-thirds of the brands featured in Target Beauty Studio are new to Target, significantly expanding guests’ access to sought-after products and innovations from around the world.
The Target Beauty Studio experience will continue to evolve, bringing guests fresh discoveries and the latest beauty innovations.
Together with Target’s core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.
The Great Middle Market Reset
Ulta Beauty & Target to Conclude Partnership in 2026
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